Exercise And Massage Now, here’s good news – if you work out, massage is great for you! More and more sports and fitness enthusiasts are including massage as a part of their conditioning programs. It’s not just for the professional athlete or the person who is training for the Olympics. Massage is for everyone and needs to be looked at as a health benefit and not a luxury. People just like you and me are including massage as part of their regular exercise programs. Almost anyone can benefit from massage, athlete or not.